But, I have an amazing team that are supporting me in all of those ways.ĬR: Considering the saturation of specific trends in the fashion world as a result of social media, how do you go about keeping the Mirror Palais image unique? More specifically, where do you look for inspiration in order to ensure that the brand continues to stand out and have an identity of its own?
So, I’m just trying to find that balance as a business owner, and it is definitely difficult to do creative and business at the same time. I don’t want to bring on more people that I can feed, or more than the boat can actually handle. So, to me, the idea of bringing people on is like a ship.
I’m a really conservative person and I don’t want to make any promises that I can’t keep.
#Mirror palais full#
So, I guess that’s where we are harmed a little bit, with putting unrealistic expectations on us even though we’re still so young.ĬR: Wow, only four full time employees? Well, you are clearly making it work. We’ve grown, but we’re still a really small team and we have four full-time employees. It’s like ‘oh, if so-and-so is wearing their clothes, they must be this big corporation,’ when, really, when we started it was just me in this little tiny room with a garment rack. … Perhaps one of the ways that it might harm our business is that people have a perception of the business being bigger than it is. So, with the first celebrity moment, which was Dua Lipa in one of her music videos, it was one of those moments when, anyone who maybe needed that affirmation that we were legitimate because the business was founded on Instagram, was like, “okay, maybe this is someone to take more seriously.” I think it ultimately helped with that sort of endorsement. With my own experience, I’ve found that not to be the case because, before I had any celebrity wearing my clothes, I was already amassing a strong community and following just based off of the story that we were sharing online. MG: I think that some people get it wrong, in that, there’s this idea that celebrities are necessary for implementing a brand into a higher status. How has this widespread exposure via social media helped the brand, and in what ways, if any, has it harmed it? So, basically everything I do comes with the client, the Mirror Palais girl in mind and then everything else trickles down from there.ĬR: Along the same lines, Mirror Palais has been seen all over Instagram and TikTok, as well as on numerous celebrities including, Dua Lipa, Bella Hadid, and Kylie Jenner. We make sure that, whoever they are, they know that their order is very important to us and that we’re going to do everything in our power to accommodate them. … I have an amazing communications manager who has been with me since I started the company, and she’s taken over communicating with our customers, which is pretty much the most important part of our business because we’re made to order. So, I never feel that I have to promise something that I can’t deliver and even if I do fall short, there’s this understanding that the business is growing during such an unprecedented time. MG: I think the biggest thing is that I’m super transparent with my clientele and with my following about everything that’s going on. With such a high level of popularity, how are you managing producing new garments and designs under such pressure, while still staying true to a small-scale, environmentally conscious image?
CR: Mirror Palais is arguably the most in-demand small designer brand right now, with a quickly-growing following.